Empower with Every Purchase
Cause-Related Marketing with the WOTVS Foundation
​​Why Choose the Women of the Vine & Spirits Foundation?
The Women of the Vine & Spirits (WOTVS) Foundation provides scholarships for the purpose of helping women advance their careers in the food, wine, spirits, beer, and hospitality industries through education, leadership, and professional development.
Supporting the Women of the Vine & Spirits Foundation scholarship fund through a cause-related marketing campaign offers companies a unique opportunity to make a lasting impact on the beverage alcohol industry while also signaling to consumers that their dollars are being put towards an important cause. Together, we are changing the face of the beverage alcohol industry.
What is Cause-Related Marketing?
Cause-related marketing is a collaboration between a for-profit company and a nonprofit organization with the goal of mutually benefiting both parties while supporting a specific cause. In cause-related marketing, a business promotes and contributes to a charitable cause through its marketing efforts, often pledging a portion of sales or a set donation to the nonprofit partner. This approach allows companies to make a positive impact on society, while simultaneously enhancing their brand image and deepening customer loyalty.
A well-executed cause-related marketing campaign can effectively boost brand awareness, differentiate the company from competitors, and foster customer engagement, as it aligns the brand with values that are meaningful to its target audience. Cause Related Marketing appeals to today’s consumers, who are increasingly conscious of the social and environmental impact of the brands they support. By integrating social responsibility into their business strategies, companies can build stronger relationships with customers, inspire their employees, and contribute to a lasting positive impact on the community and the world.​
Let’s Get Creative!
Companies have a range of creative options to build a cause-related marketing campaign in support of the Women of the Vine & Spirits Foundation:
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One impactful approach is to dedicate a portion of sales from a select product line or specialty release to the foundation, inviting consumers to make a difference with every purchase.
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Brands can also create limited-edition products or packaging that showcase their commitment to supporting women in the industry, using labels and branding to highlight the partnership and
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Another option is to host events or tastings where proceeds directly contribute to the scholarship fund, creating memorable, cause-driven experiences that engage customers and other industry partners alike.​
The WOTVS Foundation has had the pleasure of working with the following companies in their cause-related marketing activations:
Featured Highlight:
RNDC’s Powered By Women Campaign Celebrating Women’s History Month.
For the past two years, Republic National Distributing Company has donated a portion of their sales in March to the Women of the Vine & Spirits Foundation in honor of Women’s History Month.
Through their campaign, RNDC highlighted the many women leaders within the portfolio, celebrating the history and brand education around innovative and pioneering women in the wine and spirits industry.
To learn more about the campaign, click here.